Google Ads agency in Sydney that reports on revenue, not clicks

Prices and offers must be clear. Under Australian Consumer Law, consumer-facing advertising must show the single total price of a product or service, including GST and mandatory charges, with limited exceptions such as business-to-business pricing. That affects ad copy, landing pages and Shopping feeds, which should show GST-inclusive prices consistently. We check ads and product data against this before launch, although you should confirm legal details with your own adviser.

Seasonality runs on a different calendar. Australian buying peaks differ from the northern hemisphere. Many retailers plan around Black Friday, Boxing Day sales and the end of the financial year on 30 June, and clothing, garden and travel demand follows southern seasons. Budgets and creative should follow your own sales calendar, and we build a plan around the dates that matter for your category. Buy-now-pay-later options such as Afterpay and Zip are familiar to many Australian shoppers, so mentioning them where you offer them can lift conversion on higher-priced items.

Messaging rules and privacy matter for lead generation. The Spam Act regulates commercial electronic messages such as email and SMS and requires consent, so campaigns that collect leads for follow-up messaging must capture and record it properly. We set up forms, consent wording and tracking to match, and we keep the work practical rather than legal. Local targeting is also useful: Sydney is large, and suburbs, commuting patterns and service areas differ. We use location targeting and exclusions so budget reaches the areas you actually serve.