# Website Redesign Checklist: Keep Your SEO Rankings

- Link: https://iprixmedia.com/website-redesign-checklist-seo/
- Published: 2026-10-21T12:18:28+05:30
- Author: iprixmedia123@gmail.com

**A redesign should improve conversions without losing the rankings you already 
have.** Most traffic drops after a relaunch come from changed URLs, missing redirects
and removed content.

## Before the redesign

 1. Export every URL with its traffic and rankings from Search Console and your crawler.
 2. Mark pages that bring traffic or leads. These are protected.
 3. Benchmark speed, Core Web Vitals and conversion rate.
 4. Back up the site and database.

## During the build

 * Keep URLs the same wherever possible.
 * Map a 301 redirect for every URL that must change.
 * Keep titles, headings and body content on pages that rank.
 * Carry over schema, canonical tags and image alt text.
 * Block the staging site from search engines, then open it at launch.

## At launch

 1. Test redirects, forms, tracking and mobile pages.
 2. Submit the sitemap in Search Console.
 3. Check robots.txt does not block the live site.
 4. Fix crawl errors in the first week.

## After launch

Watch rankings and indexing daily for two weeks. Small fluctuations are normal; 
sharp drops point to missed redirects. Our [website redesign service](https://iprixmedia.com/website-redesign-services/)
includes this process, backed by [technical SEO checks](https://iprixmedia.com/technical-seo-checklist/).

## FAQs

### Will a redesign hurt my SEO?

Not if URLs, content and redirects are handled carefully. Poor migrations cause 
most losses.

### How long until rankings recover?

With a clean migration, rankings hold or improve within weeks. Errors can take months
to fix.

### Should I change my domain during a redesign?

Avoid it unless necessary. Doing both at once makes problems harder to diagnose.