SEO & AEO
· 1 min read
Website Speed and Core Web Vitals: A Practical Guide
What Core Web Vitals are, why speed affects rankings and sales, and the fixes that improve LCP, INP and CLS on WordPress and Shopify sites.
By IPrix Media Team, digital marketing agency in Udaipur
Core Web Vitals measure how fast your page loads (LCP), how quickly it responds (INP) and how stable it is (CLS). Good scores help rankings, conversions and ad quality.
Targets
- LCP: under 2.5 seconds.
- INP: under 200 ms.
- CLS: under 0.1.
Fixes that move the numbers
- Compress and properly size images; use modern formats and lazy loading.
- Preload the main font and hero image.
- Remove unused plugins, apps and scripts.
- Defer third-party scripts such as chat and tracking.
- Use caching and a CDN.
- Reserve space for images and embeds to avoid layout shift.
Need help? See website speed optimisation and Shopify speed optimisation, or read our technical SEO checklist.
FAQs
Do Core Web Vitals affect rankings?
Yes, as part of page experience signals, and they strongly affect conversion.
How do I test my site?
Use PageSpeed Insights and the Core Web Vitals report in Google Search Console.
Is a 100 score necessary?
No. Aim for green Core Web Vitals on real mobile users rather than a perfect lab score.
